Having lived in Italy, France and the UK, I had the privilege of exploring some of the best architecture that has been at the service of connecting people and learning: the two very core essential elements of events, whether they’re in-person events, virtual events or hybrid events.
Walking into each historic auditorium, congress centre and university hall felt like an invitation to connect and learn. And that feeling is no accident. Event organisers and marketers have known for a long time that creating a beautiful place to meet and learn improves their visitors’ experience in all aspects. Beauty motivates us to engage before we even realise it. That’s the power of effective visual branding before it was even formalised as such.
In contrast, most virtual and hybrid event platforms today, which we could consider the new venues, are generic at best. Often, they’re either barren and soulless; or excessively cluttered and distracting. They tend to feel more like functional tools than immersive environments.
At iVent, we believed since day one that a beautiful place to connect and learn is even more important in the digital world, where noise and distractions are exponentially higher.
Here are three ways we believe beauty empowers the event experience:
1. Beauty captivates attendees.
Here’s a crazy stat: the average person’s thumb travels the equivalent of 2 marathons a year scrolling social media.
It’s 2023 and we live in the Attention Economy: great first impressions, getting people to stop scrolling, stop changing tabs, pay attention and engage are the number one mission for any business and organisation nowadays.
So how do you do that? To start, a beautiful, immersive user interface and an intuitive, end-to-end user experience are key. This applies not only to attendees but to event staff and exhibitors, too.
A well-designed virtual event can also help attendees remember your brand (and the brand of your potential exhibitors and partners) long after the event is over, making it more likely they’ll consider your products or services in the future.
2. Beauty fosters identity.
Just as your exhibition stand or your conference venue deserves to be visualised well, so does your digital presence.
Why is that? Because your attendees should be excited, and ideally proud, to attend your event or to be part of your community. Branding your digital events consistently and holistically will breed this sense of identity.
3. Beauty creates an indelible place in your mind.
You can probably think of restaurants or cafés that you revisit as much for the atmosphere as you do for the food. Websites and digital events should be no different.
In today’s digital age, events have taken new forms, with virtual and hybrid events becoming increasingly popular.
However, just because these events are online doesn’t mean they should be any less beautiful. At iVent, we understand the critical importance of aesthetics in creating an immersive event experience for your attendees.
When it comes to creating a memorable event, branding is everything. That’s why with iVent Pro, we give you the tools you need to make your event captivate attention, foster identity and create an indelible place in the minds of your attendees.
Our platform allows you to give every event its unique visual identity with primary, secondary, and accent colour branding. This means you can create a cohesive look and feel across all aspects of your event, from the main stage to the virtual booths.
But we don’t stop there. With iVent Pro, you can also allow each of your exhibitors to independently brand their digital space with graphics, videos, backgrounds, and UI components. This gives your sponsors and partners the opportunity to showcase their brand in a way that is consistent with their own visual identity, helping them stand out from the crowd and increasing their engagement with your event.
iVent’s design solutions are the perfect blend of world-class creativity and cost-effectiveness, giving you access to a team of experts without breaking the bank.
Whether you’re looking to design a virtual event stage or create interactive digital booths for your sponsors and exhibitors, our team of 3D and motion graphics experts are here to help. We work closely with you to understand your visual identity and create eye-catching digital environments that stay on-brand and maximise brand recognition.
But our services don’t stop there. We also build photo booths, quizzes and games to keep your audience engaged and entertained throughout the event. With iVent Pro, you can brand your online venues’ experience so it feels like your unique place.
If you’re interested in learning more about iVent’s unique blend of technology and services, and how they can elevate your next virtual or hybrid event, please don’t hesitate to get in touch with us.