6 ways to increase engagement at virtual events

One of the major challenges of hosting virtual events is keeping the audience engaged at all times. In fact, according to research done by Markletic.com, over 49% of marketers say that virtual event engagement is the biggest contributor to a successful event.

By hosting a virtual or hybrid event, you will be reaching a global audience—so be sure to accommodate different time zones, cultures, and preferences. But how do you make sure your audience is engaged virtually at all times? In this guide we break down 6 ways you can increase virtual event engagement and achieve a more successful virtual event.

1. Keep your audience busy

You have to put yourself in the virtual shoes of the delegate and ask yourself ‘what is the motivation for me to log in today?’.

• It’s important to keep your audience engaged with ongoing presentations. However, due to time zone differences, delivering live content around the clock may not always be possible.
• With ivent, you can host mock-live presentations which are recorded, but can run at a time you would like to create that feeling of a live presentation.
• Create your full timed agenda with live and mock live presentations with or without live Q&A so that there is always content to be viewed no matter what time zone your delegate might be in.

2. Give plenty of choice

A big programme is the one that will keep your delegates locked in.

• Offer your delegates a choice of activities and sessions to do so that they have that moment of "Wow, there are two awesome sessions, but which do I choose" This makes a delegate engaged and excited for what you are delivering in the event at all times.
• Most importantly, by having a diverse agenda you can cover off different topics of interest.
• Try to cover not only different topics but formats of your sessions. Provide a variety of roundtable discussions, 5 minute pitches, or presentations with live Q&A. This will allow you to address delegates with different preferences on how they like to consume content.

3. Bring important and interesting speakers

Speakers always make a huge impact on the success of virtual event engagement, so whether you are working with internal or external speakers:

• It’s important to choose the right speakers to deliver relevant, trend-setting content in a fun and engaging way.
• Use out of the box speakers – speakers such as explorers, broadcasters, entrepreneurs, sportsmen or politicians will always attract good attendance.
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4. Get your audience involved

Create interactive roundtable sessions where all participants can speak and be on video and discuss a key topic.

With ivent you can deliver your sessions in many formats, one of them could be used to host interactive sessions with up to 1500 participants watching and 25 participants speaking live on camera – it’s a bit like your own Clubhouse.

• You can also host smaller discussions or networking rooms that are more closed off for only those who are invited.
• Give your rooms an exciting name, something like ‘too hot to touch’ where you can only discuss topics within that room.
• Use the Chatham House rule where it’s a bit like the Fight Club. Anything that happens in that room, stays in that room.
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5. Ready, set, PLAY!

Try to offer gamification – this could be skills-based games with leader boards or quizzes with a great prize and appeal to people’s competitive nature. Our favourite one that works really well for our clients is a PAC-MAN game. Include a virtual photo booth to let your delegates share their faces no matter where they are. A virtual photo booth can bring a lot of fun and let everybody share where they are joining the event from. This will also work great for your marketing on social media to create extra buzz for those who didn’t register or didn’t join the event yet.

6. Take selfies, and share with others.

Something as simple as a fidget spinner at your booth can keep people entertained, help them earn points while they wait for the next session, and give you a chance to invite them for a video chat and network.